The goal of PAUSE is to raise awareness about menopause and encourage more informed, supportive, and diverse workplaces that can better support women, transgender, and non-binary individuals going through menopause. The campaign's website functions as both an educational hub and a resource centre for HR managers, line managers, and operations teams. The final design incorporates bold design principles and diverse imagery to shift societal perceptions and broaden the conversation beyond just women experiencing menopause. The tagline, "Let's make space for menopause," is visually represented through the variable wordmark, extending the 'S' to symbolise the time of life when people experience menopause.

See live design HERE.