BRAND

A sustainable brand focused on
reducing the tree-based paper and
fossil fuel-based plastics used in the
food service industry.

︎︎︎ Client: PACT
︎︎︎ Category: Branding + Identity

Pact offer a range of eco-friendly, practical and stylish food packaging alternatives. The amalgamation of components within the logo embodies the brand's core values and vitality. The distinctive speech bubble not only visually conveys the brand's name but also signifies a commitment to advocating for sustainability and taking care of the environment. The expressive properties of the type not only enhance the understanding and friendly personality of the brand, but also compliment the roundedness of the figurative element. Contrasting the typically neutral and earthy tones used by competitors, the brands vibrant and unconventional color palette was selected to set Pact apart.