Banta's primary mission is to promote mental wellness and foster social connections among Gen-Z consumers. The brand's visual identity is a direct reflection of this purpose, employing a distinctive set of characters that not only represent the Gen-Z experience but also celebrate the joy and significance of human connection. This sense of character is conveyed through the wordmark, with human-like flourishes, and the vibrant, eye-catching colour palette. The visuals effectively communicate the brand's commitment to bringing people together and enhancing their emotional well-being. The product is packaged in sets of two, four, and six, emphasising that it's meant to be shared and enjoyed with friends.